Head of Marketing F/M/D

The customer is always my starting point.

Every strategy begins with listening, every result with consistency.

For me, marketing is a daily exercise in applied empathy.

With over 20 years of experience in marketing and omnichannel communication, I have led the repositioning of legacy brands, launched new products, and designed customer journeys that blend meaning and value.

I have worked in both Italian and international companies, across food, retail, toys, home design and personal care.

I study markets in detail, capture early signals before they become trends, and turn intuition into concrete actions.

I’ve helped brands grow, developed categories from scratch, and created store formats and touchpoints—always with the same goal: putting the customer at the center and delivering experiences that bring them back.

Because the kind of marketing that works is the one that respects, understands, and solves.

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